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Aim your ad at the type of customer you need to attract for your particular market. It is a waste of time and effort to run an ad that gets the attention of someone only to discover that what you have would not be appropriate for that individual.

Determine what type of person would most likely be interested in your product or service and find those places online where that type of individual would be found.

An excellent source for prospects can be tapped by placing your ads in one of the many online newsletter or e-zine publications that already cater to that particular target market. You can find online publications that cover just about any subject imaginable by doing a little research at one of the many newsletter/e-zine directories that list them for you.

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